Keynote: The Enterpreneurial BA

By being entrepreneurial within the organization, business analysts can deliver the same drive and passion that entrepreneurs bring to start-up companies. The need for innovation requires project teams to operate as “intrapreneurs” to fuel business growth and gain competitive advantages. Given the constant challenges to our role, BAs can ensure we provide value by spotting trends, solving problems, and recommending innovative solutions. In this presentation discover the commonality between entrepreneurs and business analysts, which type of entrepreneur might fit you best, and keys to entrepreneurial and intrapreneurial success.

Participants will be able to:

Richard Larson, Principal, PMP, CBAP, PMI-PBA - President and Founder of Watermark Learning, Richard Larson is a successful entrepreneur with over 30 years of experience in business analysis, project management, training, and consulting. He has presented workshops and seminars on BA and PM topics to over 10,000 participants on five different continents. Rich is a frequent speaker at Business Analysis and Project Management national conferences and IIBA® and PMI® chapters around the world. He has contributed to the BA Body of Knowledge version 2.0 and 3.0, the PMI BA Practice Guide, and the PM Body of Knowledge, 4th edition. He and his wife Elizabeth Larson have co-authored three books, The Influencing Formula, CBAP Certification Study Guide, and Practitioners’ Guide to Requirements Management.